All-in-One Fleet Management & Driver Safety Platform
Grade: C — Score: 60/100
Motive offers a fully integrated suite of products powered by AI, designed to enhance fleet management and driver safety. The platform provides real-time insights into vehicle health, location, and usage, enabling fleet managers to automate workflows and improve operational efficiency.
With features like GPS fleet tracking, equipment monitoring, and spend management, Motive streamlines operations and reduces costs. The platform allows for proactive management of assets, ensuring maximum utilization and minimizing downtime through precise monitoring.
Motive's AI-driven solutions also focus on risk reduction, providing 360° visibility and real-time alerts to prevent collisions. This comprehensive approach not only enhances safety but also supports compliance with industry regulations, making it an essential tool for fleet operations.
Custom Quote: Quote-based, no public pricing
Consider switching to Samsara: Similar comprehensive fleet management solutions with a focus on IoT and telematics.
Motive and Samsara both run on custom enterprise pricing, with industry reports placing Motive around $25 per vehicle per month and Samsara at $27-33. Motive offers a 12-month minimum contract while Samsara requires 3 years, making Motive more flexible for piloting. Motive's competitive edges are AI dashcam accuracy (Virginia Tech Transportation Institute study showed Motive generated alerts 3-4 times more often than Samsara on six unsafe behaviors) and the integrated Motive Card for spend management. Samsara's edges are a deeper IoT sensor catalog (HVAC monitoring, Connected Trailer), a larger app marketplace, and longer dashcam storage (up to 746 hours versus Motive's up to 235).
Geotab is the lower-cost, hardware-agnostic alternative, with the GO9 device starting around $99 plus $14-25 per vehicle per month for software, versus Motive's roughly $25 per vehicle plus its own proprietary hardware. Geotab supports BYOH (bring your own hardware) installations and has an open MyGeotab platform with extensive partner integrations. Motive wins on tightly integrated AI dashcams with the Event Validation Engine, the Motive Card spend management layer, and faster time to value (G2 reports under 3 months for Motive). Pick Geotab if you have an in-house technical team and want maximum vendor flexibility; pick Motive if you want a turnkey safety-plus-spend platform with white-glove onboarding.
Yes. KeepTruckin rebranded to Motive in March 2022 to reflect its expanded product scope beyond trucking-only ELD compliance. The legal entity is now Motive Technologies, Inc., founded in 2013 by CEO Shoaib Makani as one of the first iPhone and Android-based fleet management and electronic logging platforms. Existing KeepTruckin customers migrated to the Motive brand without changing accounts, and the underlying hardware (Vehicle Gateway, AI Dashcam) and software stack stayed the same.
Motive sells through enterprise sales with custom contracts that bundle hardware (Vehicle Gateway, AI Dashcam, Asset Gateway) with software subscriptions, typically on multi-year terms. Pricing varies based on fleet size (their demo form has tiers from 1-9 up to 1,000+ vehicles), hardware mix, and which modules you turn on (Driver Safety, Fleet Management, Equipment Monitoring, Spend Management, Workforce Management, AI Vision). Industry analyst reports place typical software at $25-50 per vehicle per month with hardware bundled, but expect to negotiate. The Motive Card is the only standalone product available without a sales call, with its own Apply Now flow.
Motive's driver-facing camera can be disabled in Driver Privacy Mode for off-duty hours, and the road-facing camera continues to record. Biometric data captured by the cameras (face geometry for driver identification, for example) is governed by Motive's Biometric Data Collection & Retention Policy, which retains data for up to one year past the last interaction. The Event Validation Engine reviews flagged events to filter false positives, so drivers are not penalized for routine driving behaviors that look unsafe to the algorithm. Fleets concerned about driver buy-in often deploy Motive alongside a positive driving rewards program to balance surveillance with recognition.
Motive does not advertise a self-serve free trial on its website; every evaluation runs through a sales-led demo and Schedule a Tour flow. Some third-party comparison sites cite a 14-day Motive trial for SMB plans, but this is not visible on gomotive.com today and would need to be confirmed with sales. Motive does back its hardware with a lifetime warranty for the duration of the service contract, and the Motive Card carries a $250,000 Fraud Protection Guarantee. Procurement teams that need free hands-on evaluation should weigh this against Samsara's published 30-day trial.
Motive's Vehicle Gateway is FMCSA-registered as an Electronic Logging Device for US Hours of Service compliance and is also certified in Canada under the Canadian ELD mandate. The Motive Driver App handles HOS logs, DVIRs (Driver Vehicle Inspection Reports), IFTA mileage reporting across jurisdictions, and CSA score management in one place. Drivers can self-edit logs within FMCSA-allowed windows, and fleet managers receive alerts on potential violations before they happen. Motive markets compliance automation as one of its core platform pillars alongside Driver Safety and Fleet Management.
Per G2's Enterprise Grid Report, Motive's average implementation time is 2.7 months versus 3.4 months for Samsara, with customers reporting initial ROI around 5 months after deployment. Hardware is plug-and-play (Vehicle Gateway installs via OBD-II port; dashcams via suction or hardwire), and self-installation is the norm. Dana Companies cut install time by over 50% by self-installing 850+ units across nearly the entire fleet in under 7 months. Each customer gets a dedicated Customer Success Manager during onboarding, and the Motive Driver App requires no IT-led mobile device management to deploy to drivers.
The Motive Card offers up to 2.5% cashback in the first year (1.5% in subsequent years), fuel rebates averaging $0.20 per gallon on diesel at 38,000+ partner locations including Love's, TA, Casey's, 7-Eleven, Exxon, and Mobil, plus AI fraud detection that cross-references vehicle telematics with payment data to auto-decline suspicious transactions. Motive cites internal customer data showing up to 7% productivity savings per vehicle, 5% fuel and maintenance reduction, and 5% additional savings from fraud prevention. Cascade Environmental, an early adopter, reports $30,000 in annual savings from card use alone. Over 35,000 Motive Cards have been issued since the April 2022 launch.
Motive offers native integrations with Salesforce, NetSuite, QuickBooks, SAP, Microsoft Dynamics, Tableau, and Workday for enterprise fleet operations and finance workflows. The Motive Card data flows directly into accounting systems for automated expense reconciliation. Motive also exposes a public API (with separate API Terms of Service) for custom integrations with TMS, maintenance, and safety systems, plus an App Marketplace for pre-built third-party apps. For fleets running insurance integrations, Motive partners with Sentry Insurance and other carriers for usage-based insurance pricing tied to safety telematics.
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